Capital Campaign
A time-limited fundraising effort aimed at a large, specific goal — typically a building purchase, renovation, or major endowment gift — rather than ongoing operations.
Unlike the steady drumbeat of annual fund appeals, a capital campaign is a discrete project with a defined dollar target, timeline, and often a “quiet phase” where major donors commit before the campaign is publicly announced. A $2 million campaign to build a new community center is a classic example.
Capital campaign gifts are frequently pledged over several years rather than given all at once, which means the accounting has to track pledge receivables carefully — recognizing the full pledge as revenue when it’s committed (per GAAP), while also tracking the cash collection schedule separately for cash flow planning.
Because campaign gifts are almost always donor-restricted to the specific capital purpose, they’re recorded as revenue with donor restrictions until the building is placed in service or the restriction is otherwise satisfied — a distinction that matters a great deal for the statement of activities.
See also: Pledge Receivable, Endowment
